May 18, 2026
On charging twenty-five dollars for a placebo
The thorny ethics and economics of pricing an inert capsule, and why "just take any sugar pill" is the right question to ask.
Read →Field Notes
Notes from the build
Personal notes from making Mycebo. The research that changed my mind, the customer stories as they come, the occasional rabbit hole. Read what interests you. Skip what doesn't.
May 18, 2026
The 2010 study that changed my mind about placebos
A plain-language walk through Kaptchuk's open-label placebo trial, what it proved, what it didn't, and why it matters for what we're building.
Read →May 18, 2026
I built a placebo company on purpose
A founder's note on why the most honest thing in the supplement aisle might be the one that admits it does nothing.
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